Brand Perface
As a gamer turned music lover, Bruce Zhang founded PopuMusic in 2015 with one mission: to make learning music as addictive as your favorite video game. Frustrated by traditional methods that turned passion into pressure, he envisioned instruments that guide, reward, and connect – turning ‘practice’ into ‘play.’
Our Vision
We envision a world where music is accessible, enjoyable, and deeply personal. Our vision is built on the following principles:
We aim to make the process of playing music visible and understandable, breaking down barriers and making it easier for beginners to get started.
We strive to create an immersive experience where users can visually interact with their music, enhancing their connection and enjoyment.
We want to bring people closer through music, fostering intimate musical bonds and creating a sense of community among music lovers.
Our Mission
Our mission is to turn music lovers into live performers. We achieve this by:
Providing innovative products like PopuPiano that make learning and performing music fun, easy, and accessible.
Joy over drills
Offering visual guidance and interactive learning experiences that empower users to master their favorite songs quickly and confidently.
Building a community where music lovers can connect, share their passion, and inspire each other.
Our Values
Collapsible row
Innovation
We are constantly pushing the boundaries of what is possible in music technology. We believe in creating products that are not only functional but also revolutionary.
Simplicity
We strive to make the complex simple. Our products are designed to be user-friendly, ensuring that anyone can pick up and play without frustration.
Joy
Music is meant to bring happiness. We are committed to creating products and experiences that bring joy and satisfaction to our users.
Community
We believe in the power of connection. By fostering a community of music lovers, we aim to create a supportive environment where everyone can thrive.
Our History
The company was established and quickly gained attention for its innovative approach to music education. In the same year, it secured 1 million dollar angel round of financing led by ZhenFund.
Launched Poputar, its first smart guitar, which uses LED lights and a rhythm game-based app to guide beginners in learning to play the guitar. Poputar won the prestigious Red Dot Design Award.
Launched Populele, a smart ukulele. Secured a pre-A round of financing, led by Xiaomi Technology and Shunwei Fund.
Continued to expand its product line and market presence.
After four years of development, the company launched its third major product, PopuPiano.
New product is comming soon...
From Founder
As a core gamer, I founded PopuMusic under the philosophy that playing music should be as easy & fun as gaming. With instant feedback and precise guidance, music lovers nowadays should pick up the very first favorite songs in minutes, instead of months. With passion and desire to pass this idea to the world, PopuMusic was founded.
As a music lover, humans are born to chase chemistry resonance on each other, and it is so romantic that it starts with music. PopuMusic’s mission is to make intimate musical bonds between music lovers, and create the connection vibration through visualized smart instruments.
— Bruce Zhang
